Released on: August 4, 2008, 1:25 pm

Press Release Author: Don\'t Judge a Book by its Cover

Industry: Media

Press Release Summary: Education, worth ethic and standard are explored in new book
that features top athletes

Press Release Body: This week the worlds best athletes will take center stage and
their individual biographies, stories and struggles will become mainstream news.
Just in time for this archaic tradition A LEADER BECOMES A LEADER: Inspirational
Stories of Leadership for a New Generation (True Gifts Publishing, August 2008) will
hit the bookshelves.

Written by the founder of Starbucks Hear Music, A LEADER BECOMES A LEADER reveals
the details of the education of Tiger Woods, the work ethic of Michael Jordan and
the standard of Nadia Comaneci.

In a telling anthology that beautifully captures the spirit of leadership in the
lives of the most consequential leaders of the 20th Century, A LEADER BECOMES A
LEADER dramatically illustrates that a commitment to universal, transcendent human
principles fired the achievements of many of the 20th century's most important
contributors to civilization with 207 photographs and a series of beautifully
crafted essays.

Mr. Sheehan wrote A LEADER BECOMES A LEADER after innovating a mentoring program in
the Massachusetts prison system where he experienced firsthand the powerful effect
of a culture that glamorizes violence and anti-social behavior.

An award-winning entrepreneur and accomplished philanthropist, Mr. Sheehan has a
keen interest in the problems of educating youth, especially young people in
trouble, after innovating a tutoring program for the Boston Youth Prison system. He
currently serves as the Executive Director for the Cambridge Housing Assistance
Fund, an organization that successfully transitions 200 families and individuals
from homeless shelters to permanent housing every year.

Mr. Sheehan is the founder of Starbucks Hear Music, a seminal music brand that has
been heralded for two decades, redefining the music landscape with impact that has
been felt around the world in over 44 countries. Mr. Sheehan has been featured in
publications, such as The New York Times, Forbes Magazine, Fast Company, The
Washington Post, The Boston Globe, The Boston Herald, and many others.

He is a graduate of Yale University and holds an M.B.A from Harvard Business School
where he was named "Entrepreneur of the Year" for business planning Mr. Sheehan was
raised in Louisville, Kentucky and Washington, D. C., and currently resides in
Boston, Massachusetts.


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